Is the essence of a market leader’s focus and attention. Identifying where an organization excels and what core competency development is required to exploit a market opportunity provides the foundation for positioning and strategic selling.
Core Competency Development
Is the real business of a business. Without a core competency strategy that distinguishes an organization from competition, you are in the commodity business.
Gathers insights and allows you to strategically market and position yourself in a manner that maximizes your capabilities to achieve a competitive advantage.
Is used to anticipate and stay ahead of competition and determine the next opportunity for your current or future products and services.
Is understanding current and future competitors and what value they are providing to capture your clients.
Results in transforming your product or service into a new and creative way of servicing your entire client base and expanding your market offering.
Providing quality and service that exceeds customer expectations is the purpose of the business. It determines most all internal and external actions and activities.