Six Strategies

leadership-effectiveness-ceoalliance sales-effectiveness-ceoalliance employee-inspiration-ceoalliance productive-capacity-ceoalliance competitive-advantage-ceoalliance customer-ethusiasm-ceoalliance

Leadership Effectiveness: Requires vision (the ability to see), mission and values combined with change management, team effectiveness, organization design, vertical and horizontal alignment and strategic execution. Read more…

Sales Effectiveness: Requires a highly focused application of competitive advantage creation, developing core competencies, managing innovation, achieving customer loyalty and applying the principles of strategic marketing. Read more…

Employee Inspiration: Is the result of having the right people on the bus and then developing teams and core competencies that increase the contributions everyone makes to each other. Learning and growth become as important as new production technology, sales and profits to enlightened leaders. When these conditions exist the organization captures discretionary effort, new ideas, innovation and growth through long term, loyal and inspired contributors. Read more…

Productive Capacity: Is the source of maximizing resources and assets. Ultimately productivity comes down to the skills, competencies and attitude of the operator. Read more…

Competitive Advantage: Is the essence of a market leader’s focus and attention. Identifying where an organization excels and what core competency development is required to exploit a market opportunity provides the foundation for positioning and strategic selling. Read more…

Customer Enthusiasm: Is the result of helping clients grow their business, lowering their costs and competing in their markets because you are their preferred supplier.  This has little to do with price – if at all.  It has everything to do with making them capable of  achieving a competitive advantage due to their relationship with you.  It goes without saying that all of the standard expectations of a customer must also be met or your will represent rework, redo and loss of market share.  How innovative you are in addressing even unknown and undiscovered needs of the market will result in this level of loyalty.  There are many levels of customer loyalty and having the lowest price is not even a critical factor that figures into the equation. Read more…